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Over the past ten years we’ve seen a surge in the number of people using food delivery services to order fresh food as well as groceries, and this trend has been mainly driven by the Y-generation; or more accurately, millennials who seem ready to adopt and incorporate technology far more comprehensively than anybody could’ve imagined.
The food delivery market was already worth billions of dollars ten years ago, but the extent to which it has grown since 2009 has caught many industry experts by surprise – however, we should note that e-commerce leaders like Amazon were pretty quick to catch on and have invested huge sums into making better delivery services particularly in areas such as grocery shopping, packaged food, and other products that five years ago weren’t selling so much.
Much of this transformation had been made possible by refinements in the technology that facilitates food delivery, and of course we’re talking about food ordering apps, shortened waiting time, better selection of food products, and a willingness of millennials to put money into this industry, therefore keeping a fresh flow of foodstuff.
In the past, the few people who used online platforms to order groceries had to put up with the occasional bad experience from having a stranger pick out the wrong type of tomatoes, onions, or just the usual spoilt greens.
But this has changed in recent times. There are so many people buying food online that the entire industry had enough money to ensure that only the freshest products are packaged for consumers. And more than that, we can expect more variety when it comes to food options, and the tech that’s used to run this industry.
So what are some of the trends pushing this industry?
For any company hoping to cash in on the growing e-commerce industry, and in particular, the food ordering business, the secret ingredient is customer service. For most people who use an online food ordering service, the expectation is that they will get a seamless service and not have to spend more than a minute going through the service to order food.
As many as 80 percent of buyers who have a bad experience with a particular food ordering platform; whether it’s the food that turned out wrong, or the service itself that had issues, these people won’t ever come back to that same platform to order food –no matter how hungry they are.
This is one of the things that’s actually helped to grow this industry to where it is. Millennials may be quick to spend money online, but they sure as heck don’t have time for slow services, or any hint or unprofessionalism.
It is very likely that in the near future, all of our food will be delivered right to our doorstep, and so your experience with this service will get better with time, as more companies come up with more flexible delivery models. At the moment, companies like Blue Apron and Home Chef are making life easier for thousands of customers, and their food delivery services are going to be replicated in numerous businesses as time goes on.
Giant e-commerce platforms like Amazon have been influencing consumer habits for a while now, but as we go into this new age where every service is optimized, it’s likely that we’ll start to see both the consumer and e-commerce businesses influencing one another, and this will serve to grow the industry even further.
For the time being, the biggest influencer seems to be technology, and the speed at which certain aspects of tech are developing. So for instance, the mobile market is set to overshadow computers as the main method of accessing online services.
Indeed, mobile devices are the number one avenue for all online services, and for this reason, companies have had to create platforms specifically for the mobile market. This allows them to target a bigger share of the market, most of whom are younger users, and it also positions them to become industry leaders in the future by investing early into the tech that’s most likely going to run our lives in a decade or so.
So by learning about the technology that’s popular today, and some of the things that are driven ng consumer spending, businesses can prepare to offer better food delivery services to customers in the future, and keep in mind that consumer habits are always changing, so the smarter business model has to be a combination of proven strategies – all o which require money.
For the average millennial ordering food online, you will probably be impressed at the efficiency of the service in the months and years to come.
