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A press release is one of the traditional public relations tools for all types of businesses. Although it might be outshined by other marketing strategies nowadays, it is still relevant and useful, especially for small businesses.
A lot of small business owners today are students. College is a great time to try things out, explore opportunities, and start building something. Students have access to many resources, from knowledge acquired via college courses to a great potential audience among peers. It would be a shame to miss such an opportunity when you have a great product or service in mind.
But the problem many student entrepreneurs face is the lack of time. It is quite challenging to balance out studies with work and promoting your company. Not only does one have to create a prototype and business plan to start, but they also need to research more about PR and marketing tools. After all, no matter how great the product is, if people have no idea about its existence, they cannot buy it.
Such research and planning take time, which is hard to find anyway with all the written assignments and lectures in one’s schedule. However, there is a way to beat that obstacle. Working with a professional paper writing service like WritePaper can help students find that precious time they need. Expert academic writers can help you out with any type of college assignment, from a simple essay to a term paper. Whether you struggle with proofreading, need advice, or sample – they’ve got you covered. They can take care of everything while you are busy with other tasks, like promoting your small business.
Now, let’s cover all the reasons why press release distribution services are beneficial for beginner companies.
A press release is a piece of news provided by the company to inform the public of something significant. It can be something along the lines of:
Press release distribution services are an essential tool to establish a brand reputation, increase brand awareness, and control the narrative around it. It is a way to have your own voice in the market even if you are a small beginning brand.
One can write and issue such documents on their own and publish them online, for example. Or you could work with a professional press release distribution service provider. The choice depends on the requirements and resources one has. Such providers have a pre-existing list of media outlets and journalists they work with. They also have an extended reach when it comes to bloggers or influencers.
The main benefit of a press release is that it is a proactive tool a brand can use to manage its image. Here are other crucial reasons why small businesses choose this strategy.
Already existing and big corporations do not always need a press release. They have a massive following and a huge audience. In their case, even a small social media post can be enough to make news for them. But when you are a brand that’s just starting out, no one knows about you and your product.
Issuing a press release is a great way to attract some attention. A well-crafted and informative document could be taken to the public by media outlets and news reports. For example, a launch of your product or industry research that shows its effectiveness/usability.
Budget is a cornerstone for many small companies when it comes to promotion. Distributing well-crafted documents is quite an affordable option. If the information you have to present is well-written and, most importantly, interesting, it will catch on. Media platforms are interested in covering exciting stories or breakthrough products.
The legend goes that the first-ever press release was written in 1906. After a fatal train wreck, Pennsylvania Railroad publicist Ivy Lee prepared a statement for journalists. In such a case, a company has the opportunity to put its version of truth out there. It is a great option to control the narrative in any situation.
With a press release, you get to decide what becomes a news story and where the focus lies. A brand can highlight what is important for them, what is their mission, or vision. It is also an outstanding opportunity to showcase the unique value your product or service provides.
Brand’s reputation is important, there is no arguing with that. Issuing official statements in a case of misconduct or some issue is a proactive way to manage reputation.
When something bad happens, a press release is more than expected from a company. For example, in a case of a data breach, the audience wants to know the details. Writing a comprehensive and well-crafted bulletin helps to inform customers on everything objectively and show that the company cares and takes all possible measures for a quick resolution of a problem.
This factor is essential for news published online. Of course, it is not the first thing that comes to mind, but such documents can boost organic traffic to your website and increase SERP as well as URL ranks.
But it requires the correct use of SEO tools when writing a text. For example, if you have original research with important data, it can be quoted and linked to by many bloggers or platforms. It can even appear in Google search results as well.
And when it is picked up by the media you get brand recognition, visibility, mentions, citations, etc.
The press release doesn’t always have to do with a new launch. It can be a valuable piece of knowledge on the industry, some statistics, or general insight into the topic. The purpose here is to establish your expertise in the industry. For example, original research and studies are a great way to do that.
When working with professional services, even a brand built a couple of months ago can get attention. Your information will be sent only to those interested in it – news outlets and journalists writing on the industry, for example. Tools designed for that allow targeting press release distribution according to keywords, interests, industries, tagging, etc.
So even if you do not know anyone in the media, there is a way to grab their attention. And there is no spam pitching when one pitches the story directly to all available email addresses. Such spam practices are unprofessional and can only harm one’s reputation.
Press release distribution services are an affordable and effective tool just for starting companies. It allows controlling the narrative and getting one’s name out there. It helps to create buzz around a new launch or to manage reputation proactively. It helps to establish industry expertise and to grow SEO and SERP numbers for a company website.
