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YourWay Cannabis Brands announced the appointment of Bernt Ullmann to its previously announced Advisory Board. Chaired by YourWay Board of Directors member Kevin Harrington, the Advisory Board is expected to consist of exceptional industry leaders from diverse backgrounds to support and guide the Company’s go-forward strategy.
“We are excited to thoughtfully recruit industry leaders who will bring invaluable experience and help guide our business, complementing YourWay’s strong leadership team. This starts with the appointment of Bernt Ullmann as our inaugural Advisory Board member,” said Kevin Harrington, Chair, Advisory Board, Member, Board of Directors, YourWay Cannabis Brands. “The Company is implementing its “house of brands” cannabis consumer packaged goods strategy and, as one of the most trusted business acceleration experts, Mr. Ullmann’s remarkable experience will lend tremendously towards the Company’s growth ambitions.”
Having generated more than six billion dollars in transactions, Mr. Ullmann will lend his significant experience in celebrity brand development, brand management, licensing and distribution, and monetization to the Company. Mr. Ullmann provides mastery in creating, incubating, developing, marketing and distributing leading global lifestyle brands for superstars such as Jennifer Lopez, Marc Anthony, Nicki Minaj and Adam Levine.
“Bernt is one of the most experienced brand builders and strategists in the world and his insights and experience are anticipated to help to ensure YourWay brands are positioned for success. The Company has made key appointments to bolster its leadership team, which is focused on the next phase of growth and strategic transformation. The addition of Bernt is another key milestone that highlights our commitment to grow the business and drive shareholder value,” continued Mr. Harrington.
“I am thrilled to be joining YourWay Cannabis Brands’ Advisory Board and help contribute to the company’s growth strategy,” said Bernt Ullmann, Member, Advisory Board, YourWay Cannabis Brands. “The Company and I have a shared passion for building powerful brands that serve our consumers and bring value to our shareholders, and I am excited to leverage my decades of experience developing world-renowned brands in ensuring YourWay’s go-forward strategy is fully realized.”
About Bernt Ullmann, CBA
Often referred to as “The Man Behind the Brands”, Mr. Ullmann has been the trusted business acceleration expert for top fashion moguls and billionaires such as Daymond John, Eddie Lampert, and Tommy Hilfiger.
Mr. Ullmann is arguably the world’s leading expert in celebrity brand development, brand management, licensing, distribution and monetization, having contributed to the successful launches of brands for clients including Jennifer Lopez, Adam Levine, Nicki Minaj and many others. The brands he has worked with have generated over 6 billion dollars in global sales, which includes the largest celebrity brand deal in history valued at $3.5 billion.
About YourWay Cannabis Brands
YourWay Cannabis Brands is a publicly traded multi-state operator with sales and operations in Arizona and California. Through building their own brands, partnering with others, and providing white-labelled product, they are dedicated to expanding their reach; remolding the cannabis industry and ultimately, redefining the way consumers and cannabis brands interact.
YourWay aims to connect with the cannabis consumer on a deeper level, utilizing decades of brand-building expertise and an integral understanding of the customer experience to create an intuitive suite of branded products that closely aligns with consumer need states. The YourWay portfolio is an all-encompassing house of brands designed to create a sense of belonging for every cannabis consumer regardless of their relationship with the plant. Please visit www.yourwaycannabis.com for the latest news and information about YourWay and its brands.
Website: www.yourwaycannabis.com
