Legal Marketing Association Presents Essential Programming for Attorneys

The virtual LMA Annual Conference now features an Attorney Track

Chicago, IL: In a constantly shifting, competitive and high-stakes legal landscape, the need for attorneys to have a complete understanding of the ecosystem and their business objectives has never been higher. We’re pleased to introduce a new online educational offering – the reimagined, virtual LMA Annual Conference features several sessions which will help attorneys enhance your competitive advantage.

The Attorney Track will offer expert insights on how to give clients what they want from thought leadership and how to use content to engage with clients and prospects. Sessions include:

• Fastest Growing Law Firms Management Strategies – Find which strategies three successful firms emphasize to deliver consistent results year over year.
• Aligning Marketing and Business Development Priorities with Partner Compensation… and Vice Versa – Explore classic compensation drivers and how to align strategies across the firm to improve outcomes and increase the bottom line.
• Client-Focused Collaboration: Elevating the Role of Business Development – Elevate your firm’s profile and capitalize on the ways your competitors have evolved their offerings.
• General Counsel Panel: Elevate. Collaborate. Innovate. – Come learn how general counsel and their outside counsel collaborate to create the framework for business to thrive.

About:

Each year the LMA Annual Conference gathers legal marketing and business development professionals from across the country and around the globe to refresh their strategies, discover new ideas, explore new products and services and connect with their peers. For more information, visit www.lmaconference.com.

Founded in 1985, LMA is the universal voice of the legal marketing and business development profession, a forum that brings together CMOs and entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from other professions and marketing students to share their collective knowledge. LMA’s 4,000 members hail from around the world. More than 90 percent of the largest 200 US law firms employ an LMA member. Members at every stage in their career development benefit from LMA participation because the association’s broad array of programs and services can be tailored to their specific needs. For more information about the Legal Marketing Association, visit www.legalmarketing.org.

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