SEO Tips To Boost Your Blog

Building a successful business blog takes more than just some clever words on a screen.  You have to know a lot about what you are doing to stand out among the competition.  

There are thousands of blogs to choose from online, but you have to learn to craft your blog in such a way that readers will choose you.  

Learning a few of the technical reasons why a blog would stand out online can’t hurt.  Take a few moments now to start digging, and check out these helpful SEO tips to boost your blog.  

Using the right words 

Using the right keywords and phrases helps to identify the content you’re sharing.  Search engine optimization is all about creating content that works well with the search engine algorithms to place your pages at the top of the SERPs (search engine results pages).  

When you use the right terms, it’s more likely that your blog posts will rank well.  Take a look at this post for a classy dry cleaning service.  The terms used throughout the post reflect the purpose of the business.

Images and other media

Adding images and other media to your blog posts make them more interesting to readers.  Reader engagement means that people will spend more time on your pages, and when more time is spent there is a higher chance of building rapport.  

Add pictures and videos that help express the message of your post, but don’t let them add lag to your pages.  Make sure to optimize any images, videos, or social media excerpts you add to your posts, so loading speeds won’t suffer.  

Links are important

The links you choose to add throughout your blog posts are important to your SEO practices as well.  Add reputable links backing up the information you’re highlighting to make your posts a bit more believable and trustworthy.  

It has been regular practice to not post links within your text that are in direct competition with your business, but that’s not the common belief anymore.  Share quality links, whether they are similar to your business or not.  People need to feel that the writer has their best interests in mind.  

A chance to engage 

Always provide users a chance to engage.  Your blog should have a place for readers to leave a comment.  You could also add a quick email sign-up form, so readers can sign up for more information concerning your business.  

Social media sharing 

Lastly, don’t forget to add social media sharing icons to your blog pages.  People love to share good information with their friends and family, so let them.  Each share presents a new opportunity, and your business gets a little free marketing out of the deal too.